If you have a budget, which is tight, the marketing will be the first expense that you should cut. In case of traditional advertising methods, they are very costly and hard to measure, the small businesses never had greater access to trackable and cost-effective marketing tools. There are many digital marketing tools available and to be succeeded with this, you should know from where to start and how to get long-term success.

Construct an elevator pitch
If you are small business owner, you need a compelling elevator pitch and should be marketing all the time wherever you are. The research shows that the average attention span of an adult is about six to eight seconds, which is the minimum time to grab attention of someone. If you are successful in engaging them, you will only have a little over a minute to sell them on your product or service. The return on your investment will pay you huge dividends in terms of creating business opportunities if you invest the time to construct a killer elevator pitch.

Leverage Your Community
When comes to the marketing efforts, there is no necessity to think big about your marketing efforts. Just think locally about what is going on in your community. Sponsoring a little league or a 5/10K charity walk or run, print bookmarks and leave them at a local library. Don’t let any chance to know about your ideal customer and think about how and where they spend their time. Do research about the opportunities to get in front of your customer with your message of marketing.

Putting up together a group of synergistic, non-competitive business in your area and make a deal to cross-promote them. Make use of coupons, fliers, reciprocal website links, and bundled promotions or use social media platforms. Collaborating with each other, you can expand your customer base as you will be reaching new people.

If you are a big fan of networking and think that none of the ways was better to build a business than to get out there, it is the best idea then shakes some hands and gets to know the people in this smart way.
Networking requires a time commitment and it does not provide instant gratification, but a strong network is one of the greatest assets any businessperson can have.

Building Relationships
It is not a simple and inexpensive thing to keep a customer than getting a new one. That is the reason why establishing a strong relationship with your customer base is a crucial thing. One of the best ways to keep in touch with people is through email marketing. Ask the customers for their email address when they visit your website or store and make your communications informative, professional, and helpful, which your customers will look forward to receive from you.

Offer Coupons
Offering Coupons is the best way for many businesses to attract new customers. Several researches show that the people go out for their way to use a coupon. So, it is proven that using this method is successful in expanding your customer base. The coupons can also generate return visits. For instance, if you give a customer a discount coupon to use on future business, the probability of getting back is very high.

Give it away
If someone has the opportunity to experience your product or service, the chances will be more for them to purchase. Don’t get disappointed to give someone a free trail or a sample. Based on today’s economy, people are more comfortable purchasing something that they have been able to experience first.
These are the major marketing strategies which will help you engage customers to build relationships and ultimately keep your brand top-of-mind. Spending money on marketing is not always the best approach, it is about the time and effort you put into it and all of the above, the relevance it has for your customers.

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